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Perpetual Beta
The future of [human] work is perpetual beta: adapting to constant change while still getting things done.
“Basically: technological innovation and artificial intelligence are going to accelerate at a pace we’ve yet to really comprehend. (Fifteen years ago, Facebook wasn’t even around. Now it’s so efficient at micro-targeting that it helped sway a democratic election. Imagine what it might be capable of in another fifteen years.) That means automation will likely disrupt your current job (and your next one, and the one after that), and you’ll be the target of attention-grabbing, behavior-modifying algorithms so exponentially effective you won’t even realize you’re being targeted.
