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Scoop.it!
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation. 
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Scoop.it!
Google unveils an upgrade to the way it interprets users' search requests, the search engine's first major revamp for three years.
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Scoop.it!
![A Guide to Google Hummingbird [INFOGRAPHIC] | Information and digital literacy in education via the digital path | Scoop.it](https://img.scoop.it/8A8lU1FTNQ66-q56RwsnRzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How will the Google Hummingbird algorithm change the way digital marketers craft content? This infographic shows you how.
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