Information and digital literacy in education via the digital path

Social media analytics can give new direction to ineffective brand management and poor customer relationship practices, not to mention its potential to leverage overall marketing and advertising effectiveness through integration of social media and business intelligence. The good news is that many great analytical tools are free. Though they have l...

We're overestimating how much computers will teach our kids

Have you heard about the octopus who lives in a tree? In 2005, researchers at the University of Connecticut asked a group of seventh graders to read a website full of information about the Pacific Northwest Tree Octopus, or Octopus paxarbolis. The Web page described the creature’s mating rituals, preferred diet, and leafy habitat in precise detail. Applying an analytical model they’d learned, the students evaluated the trustworthiness of the site and the information it offered. Their judgment? The tree octopus was legit. All but one of the pupils rated the website as “very credible.” The headline of the university’s press release read, “Researchers Find Kids Need Better Online Academic Skills,” and it quoted Don Leu, professor of education at UConn and co-director of its New Literacies Research Lab, lamenting that classroom instruction in online reading is “woefully lacking.”

This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.