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When Brian Solis published his latest post “Hello, It’s nice to meet you … again: your Digital Reputation precedes you” I immediately thought of a recent experience where digital reputations did proceed people, although not in a way which gave me faith in listening to their advice. To me this underlines the very point that Brian is making, and while we know that digital reputation does matter perhaps it's time for us in the industry itself to take it more seriously and to show it a bit more respect. We see advisors with no digital reputation advising executives on their social media presence and strategy. And not only advising executives but being promoted as speakers at social media conferences as experts on social media! It's time to expose the elephant in the room and to take a stand. Otherwise we risk making a mockery of our own expertise and experience.
