Digital fluency remains on the lips of many educators and leaders around the country at the moment. TKI suggests ‘A digitally fluent person can decide when to use specific digital technologies to achieve their desired outcome. They can articulate why the tools they are using will provide their desired outcome.’ (TKI) But isn’t it a little more than that? I would argue that a digitally fluent person also understands who the learning audience is and, as a result, how to create the most impact. Beyond that, it’s an understanding of where to publish to reach an audience.