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Facebook has found itself embroiled in yet another colossal controversy related to how its sprawling, multibillion-person social network has been abused by bad actors. This time, the culprit is Cambridge Analytica, a data analytics firm used by President Donald Trump’s campaign during the 2016 US election to target election ads on Facebook. It turns out, Cambridge Analytica misused the user data of as many as 50 million Facebook users via its affiliated behavior research firm Strategic Communication Laboratories, which violated Facebook’s terms of service by acquiring said data from a third-party app and reportedly lying about when that data was deleted and how it was used.
