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Scoop.it!
"For the past ten years, Richard Mayer and his colleagues at the University of California at Santa Barbara have conducted a series of controlled experiments on how to best use audio, text, and graphics to optimize learning in multimedia. Six media element principles can be defined based on Mayer’s work. What follows is a summary of these principles along with supporting examples, psychological rationale, and research."
Alfredo Corell's insight:
Take any e-Lesson — show it to five people and ask them what they think. My bet is you will get five different opinions about the quality of the courseware. But, wait! What if the five reviewers are educational “experts” — specialists with advanced degrees in training and education? Now you might expect a greater consensus. Based on my experience over the past three years reviewing courses with experts, I predict a little more agreement; but it’s not likely to be anything close to a consensus. 
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I like these principles (and I like that there is some research to establish why they work)
Not enough references, and not direct references, which is what my "yet to be convinced" colleagues are looking for ... but the principles are logical and probably good starting points for a bit of further reading and discussion in development workshops for professional development of higher ed teachers