Create, Innovate & Evaluate in Higher Education

Some basic social media strategy tips
If those who make up your audience use social media – and they do - you will need a strategy.
If you don't have one, you will lose part of your audience.
Your social media strategy needs to be based on engagement and participation. Unlike traditional broadcasting and publishing - which was usually one-way - social media is a two-way conversation.
How to join that conversation and what to contribute is the issue. It's about tone, language, timing and values. And it's about offering a unique differential that is compelling and stimulates debate.

Read full article here: http://www.mediahelpingmedia.org/training-resources/social-networking/735-tips-for-developing-a-social-media-strategy