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Scoop.it!
Your one stop shop for everything you need to know about effective internal communications for your 2020 communications plan and strategy.
Read the full article to discover content on more than 20 IC topics as well as a link to download the free 45 page pdf guide. 
sflocalmoving's comment,
April 28, 2022 5:37 AM
nice
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"As September draws to a close and we head into the final quarter of 2015, planning for the year ahead is on the mind of every savvy Internal Communication manager. Yes, 2016 is just around the corner and now is the time to start assessing the performance of the year-to-date and planning for the future." Read the full article to find out more about this 9 step approach to planning your internal communications:
Kim Zinke (aka Gimli Goose)'s insight:
Reviewing your internal communications plan and strategy once a year is a good idea. You don't have to revamp the whole plan but it is a good way to check-in and see if you're still on course or need to do some modifications.
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"Among communication strategic planning processes, none include a Read the full article to see recent examples of organizations that didn't ask the question and why you should add a pre-mortem assessment to your strategy.
Kim Zinke (aka Gimli Goose)'s insight:
Save yourself some grief and consider adding this step to your communication strategy. This is similar to a SWOT analysis but I think it's more concise because of how concise the question is. Sometimes we can be too close to the situation to see the potential downfalls. If you can ask someone who is familiar but isn't as close to the situation for their thoughts.
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"Many companies are adept at creating external marketing communications plans, yet fail to approach internal communications in a similar manner. Less emphasis on IC usually means that companies misunderstand or choose to ignore the benefits that such a plan can provide. The good news is that putting a plan together is not that different than crafting the external version." Read the full article to find out more about these six steps to get started:
For more supporting information, see this related article Internal Communications: The Neglected Strategy? Does your organisation need one?, and refer to the sections "Your strategy should seek to" and "Benefits of having an internal communications plan."
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Making a plan for change/internal communication.
Kim Zinke (aka Gimli Goose)'s insight:
Turn these slides into worksheets to help you: - Identify stakeholders - who are they? - Identify stakeholders - the supporter persona - Identify stakeholders - the critic persona - Communicate the change - Spread the news - Channels
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A communication plan looks very much like a strategic plan or a marketing plan.
To be called strategic, it must share some of the same elements and methodology of accepted planning formats. Read the full article to find out more about this model for a strategic communication plan, containing the following sections: - Executive summary - The communication process - Background - Situation analysis - Strategic summary - Schedule - Budget - Monitoring and evaluation In the reality of day-to-day use, you will probably use many of these steps in combination, without using the complete model step for step.
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From
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"We created the Internal Communication Canvas to help communication professionals measure and evaluate their internal communication strategy and practices. The Internal Communication Canvas is based on Alex Osterwalder’s Business Model Canvas and transformed to the needs of internal communication experts."
Read the full article to access a downloadable copy of this template and get more insight on how to fill in each of these sections:
Kim Zinke (aka Gimli Goose)'s insight:
I like that this format is all on one page. It allows you to quickly capture your model in a brief summary.
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"Recently, I joined a new company as head of internal communications. One of my first tasks – after spending considerable time meeting various people and observing how they work – was to establish an internal communications framework. The real value of a framework is to help us prioritize and make decisions. It covers broad themes – purpose, philosophy, tone, style, channels, future – and will serve as a foundation for decisions involving talent, techniques, and technology. Here (below) are some excerpts from our framework. Perhaps some of it will apply to your organization, too." Read the full article to find out more about what these framework sections contain and involve:
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What is an internal communications plan for? How do you benefit from having one? Read the full article to find out more about these steps for creating your internal communications plan:
Kim Zinke (aka Gimli Goose)'s insight:
For additional information and steps refer to this article How to Write a Corporate Communications Plan.
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Read the full article to find out more about these steps to developing a successful internal communications plan: - Where are you? - Looking for key information - Analyze the business corporate culture - You need a strategy - Tools of investigation. - Identification of main audiences. - Identification of communications problems - Setting communications goals. - Setting messages - Media selection
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According to Elaine Dixon, Communications Expert, “A good communication plan should serve as a road map, guiding your work toward specific outcomes—nothing more and nothing less,” she explains in an online article. “But as simple as that may sound, it’s critical to your effectiveness. A good plan ensures you’re doing the right work, pursuing the right goals, and doing it the best way when there are always other ways to use your limited resources.” 1. Conduct a Situation Analysis 3. Specify Core Target Audiences
Managers can use the same eight steps to develop an annual, CCP to support the achievement of several key organizational goals and objectives or, to develop a stand-alone Communication Plan for a specific project. Read the full article to find out detailed information to help you get started.
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Wow! This is an amazing resource. It provides a great summary on so many topics, examples, tips and tools, and links to supporting material and people. Not only is this valuable for ICers, but if you have trouble explaining what you can do for an organization, I would recommend sharing this guide with your decision makers.