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The Inside Story.  What Internal Communicators in every organization need to know:  tools, resources, how-to's, issues, strategies, and plans.  Find me on Twitter @kzinke
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Scooped by Kim Zinke (aka Gimli Goose)
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How Internal Storytelling Impacts Company Culture | Convince and Convert

How Internal Storytelling Impacts Company Culture | Convince and Convert | Internal Communications Tools | Scoop.it
From www.convinceandconvert.com - August 24, 2015 4:37 PM

"The stories circulating internally point to what your people really believe your culture is about. And it may not be what leaders publicly say it is. The gap between highly positioned marketing messages and what employees really feel about the culture is evidenced by stories employees tell. A large gap between the two is a leading indicator of problems and shouldn’t be ignored."


Read the full article to find out more about these points and the impact of internal storytelling has in your organization:

  • Do You Know What Stories Your Employees Tell? Many Companies Don’t
  • Change Your Inside-Out Stories, Change Your Culture
Kim Zinke (aka Gimli Goose)'s insight:

Want to know if your business has what it takes to survive and succeed? Listen to the stories your employees are telling.


To find out more about the impact of storytelling on your organization and how you can tap into it with you communications, take a look at the August Issue of Communication World magazine.  This issue examines some of the essential components of stories, and gives ideas for how to incorporate them into a variety of communication strategies, such as these three articles:

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The 10 Company Culture Metrics You Should Be Tracking Right Now | Entrepreneur

The 10 Company Culture Metrics You Should Be Tracking Right Now | Entrepreneur | Internal Communications Tools | Scoop.it
From www.entrepreneur.com - June 9, 2015 2:03 AM

"Everyone loves company culture.  And everyone loves metrics.  However, business leaders have had a hard time putting the two together in a meaningful way. Culture has long been regarded as a “soft” topic -- too intangible, subjective and elusive to measure and track. This has made it challenging to know how to align culture with business success.


In the most recent company that I founded, CultureIQ, a business providing company culture-management software, we have identified 10 qualities that are shared by high-performance companies. While each company has its own style of approaching the 10 elements, they are the ingredients of a strong culture. Using these qualities as metrics to track, business leaders can finally understand whether their company is on the path to culture success."


Read the full article to find out more about using these qualities as metrics to track, business leaders can finally understand whether their company is on the path to culture success.

  1. Communication
  2. Innovation
  3. Agility
  4. Wellness
  5. Environment
  6. Collaboration
  7. Support
  8. Performance focus
  9. Responsibility
  10. Mission and value alignment
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Behold! Someone Made An Employee Manual You'll Actually Want To Read | Fast Company

Behold! Someone Made An Employee Manual You'll Actually Want To Read | Fast Company | Internal Communications Tools | Scoop.it
From www.fastcompany.com - January 7, 2015 8:30 PM

"An employee manual is a fixture of company culture, but just because it’s a fixture doesn’t mean it should follow a corporate formula. Bill Fisher, CEO of EF China and president of EF Digital Learning Labs, has transformed his company's manual into a wonderfully animated booklet that manages to get its points across (company values, expectations, goals, etc.) but with a playful, children's book-like design that employees have truly responded to."


Read the full article to see images of EF's employee manual.

Kim Zinke (aka Gimli Goose)'s insight:

This is a really good example of a company who understands their brand and culture - and communicated it well.  Consistency in communication is key.  They're setting their new employees up well!

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Internal Communications Campaign – case study | CIPR

Internal Communications Campaign – case study | CIPR | Internal Communications Tools | Scoop.it
From www.cipr.co.uk - June 4, 2013 4:36 PM

Case study of Glasgow Housing Association's Think Yes campaign.  The objective of Think Yes was to raise customer satisfaction levels by asking staff to think positively when faced with a customer request.

 

This campaign changed the culture of how staff solve problems for customers, leading to a real improvement in engagement and customer satisfaction.

Kim Zinke (aka Gimli Goose)'s insight:

Job satisfaction increased by 23% since the launch of this campaign.  I believe it's largely due to the involvement and empowerment of staff.

 

Read the full case study to find out more about these strategies and tactics used:

- pilot

- face to face sessions with all staff

- dedicated editions & additional articles in staff newsletter

- microsite on intranet

- suite of all-staff emails

- marketing materials - posters, screen savers, branding elements

- presentation - mix of vidoe, f2f,Q&A

- blockage buster - ways for staff to advise of issues (intranet, boxes, phone) --> problem is solved and solution published

- employee stories encouraged & posted

- video showing staff how to make the most of Think Yes

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Company Culture Cookbook | Enplug

Company Culture Cookbook | Enplug | Internal Communications Tools | Scoop.it
From enplug.com - June 25, 2015 2:05 AM

"The most comprehensive team culture guide is here. As your company continues to grow, keeping your team happy and productive can become a major challenge. Luckily, we dug deep to find the 33 best (and most creative) ideas that every successful manager needs to consider for implementing into their culture strategy."


Access this article to download this free ebook where you'll learn 50 company culture ideas that covers:

  • Ideas for how to make your team happier and improve your culture
  • Ready-to-use templates for your own culture strategy
  • Exclusive interviews with industry leaders including the founders and executives of Waze, Vizio, Rotten Tomatoes, Buffer, and more
Kim Zinke (aka Gimli Goose)'s insight:

I just downloaded this ebook and it's full of great, easy to implement engagement ideas.  This is how the content is broken down.

  • Fun & events: 6 ways to get your team pumped
  • Rewards & acknowledgement: 6 ways to infuse your team with generosity
  • Communication: 10 ways to unite and connect with your team
  • Recruiting & onboarding: 7 ways to make the hiring process a success
  • Space & design: 4 ways to create an environment for a thriving team
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READ MY LIPS: Leaders, Supervisors, and Culture Are the Foundations of Strategic Employee Communications | Institute for Public Relations

READ MY LIPS: Leaders, Supervisors, and Culture Are the Foundations of Strategic Employee Communications | Institute for Public Relations | Internal Communications Tools | Scoop.it
From www.instituteforpr.org - February 11, 2015 2:13 AM

"Decades of research confirm that leaders, supervisors, and organizational culture are crucial foundation stones for strategic employee communications. Yet, many organizations have weak communication foundations and don’t act on this research knowledge. As a result, levels of employee trust, engagement, retention, and other performance indicators remain distressingly low."


Read the full article to find out more about:

  • these three foundation stones
  • 17 reasons why organizations ignore the research findings
  • the list of 48 checkpoints that practitioners can use to assess the relative strength of the communication foundations in their organizations


Photo:  Lips by Mariano Kamp under CC licence.

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Organizational silos don’t need busting. They need ventilating | Holtz Communication + Technology

Organizational silos don’t need busting. They need ventilating | Holtz Communication + Technology | Internal Communications Tools | Scoop.it
From holtz.com - March 15, 2014 1:26 AM

"Most of what you read about silo-busting talks about eliminating hierarchy and flattening the organization, but there is nothing hierarchical about silos. Organizations don’t establish silos—or boxes on org charts—with the goal of destroying trust, stifling communication and fostering complacency. They do it to allocate resources efficiently."


Read the full article to find out why silos have nothing to do with the problems silo-busting is designed to achieve and why it has everything to do with culture.

Kim Zinke (aka Gimli Goose)'s insight:

Some silos are just meant to be.  Staff may need to be physically placed together due to geography or job function.  There's no reason a culture of collaboration can't exist with other work areas.


This is where internal communicators can play a huge part.  They can ensure the communication channels are available and create and support the tools and resources and that will help the teams collaborate and engage.


"The thing about grain in silos is that grain doesn’t have legs that can take it to visit other silos. It doesn’t have smartphones, Yammer, email, or Facebook. People do, and a culture that promotes the use of these resources will address almost every issue for which silos and org charts are blamed."

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Janet Matthews's curator insight, March 25, 2014 6:45 PM

I found this article incredibly helpful in addressing the "culture" change required to address silos. It may take more than organizing cross-functional after work events or onsite mixers to change the culture. And, there is value in recognizing when a silo can be used for a targeted communciations need.
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