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The Inside Story.  What Internal Communicators in every organization need to know:  tools, resources, how-to's, issues, strategies, and plans.  Find me on Twitter @kzinke
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Scooped by Kim Zinke (aka Gimli Goose)
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If newspapers are curating content, why aren’t business communicators? | Holtz Communications + Technology

If newspapers are curating content, why aren’t business communicators? | Holtz Communications + Technology | Internal Communications Tools | Scoop.it
From holtz.com - May 5, 2017 4:55 PM

"Beginning around 2011, content curation was a hot topic. There was no end of workshops and keynotes and blog posts and books. Today, you can talk about curation and hear a pin drop.

 

Curation is alive and well even if it seems quaint compared to Artificial Intelligence, Augmented Reality, voice tech, and some of the other technologies that have pushed it aside."

 

Read the full article to find out more about:

  • who is curating effectively
  • why it should be considered
  • new business uses for curated content
Kim Zinke (aka Gimli Goose)'s insight:

Curation -  a topic near and dear to my heart.  I curate articles here that I hope provide valuable insights and resources to internal communicators.  To do it well, it takes time to cultivate your sources and key words, go through numerous articles to find the gold nuggets, and write a brief intro and your thoughts.

 

I believe curating as an internal comms tool is a fabulous way to encourage staff collaboration.  Every organization has topics of interest to their staff, community, or clients. Encourage people to share articles and their insights.  They're probably already collecting and sharing the articles among their peers.  They could be a regular or sporadic contributor.  A great recognition tool as well.

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The Big List of Ways to Get Employees Involved in Content Marketing | Cursive Content

The Big List of Ways to Get Employees Involved in Content Marketing | Cursive Content | Internal Communications Tools | Scoop.it
From cursivecontent.com - October 21, 2015 2:00 PM

"Your employees are a secret weapon for unlimited content marketing inspiration – that is, if you can get them engaged in your content marketing efforts.


And while encouraging your entire employee population to help create content may seem like a daunting task, it’s worth it. Your employees are the ones who get the sales cycle. They know your audiences. And they have lots of stories to tell.


So how do you begin to engage employees in your storytelling efforts?"


Read the full article to find out more about these ways to get your employees involved in your content creation:

  • Tell them about your content marketing efforts
  • Ask for input
  • Ask about hidden talents
  • Create an employee editorial board
  • Create story prompts
  • Host story (happy) hours
  • Find out what they read
  • Find out whom they follow
  • As for interesting articles or news
  • As for frequently asked questions
  • Ask for testimonials
  • Ask them to curate your own old content
  • Have them provide feedback on popular content
  • Make them video stars
  • Provide plug-and-play content
  • Create connections
  • Support LinkedIn publishing
  • Keep them informed
  • Make it easy
  • Send out reminders
  • Say thank you!
Kim Zinke (aka Gimli Goose)'s insight:

Finding stories to share within the organization can be difficult.  Typically the internal comms shop is not located in the midst of the activity so you're reliant on people sharing story ideas.  The most common challenges I've encountered:

  • People are living the story and don't see it as something cool or interesting to someone else
  • They feel the process is too hard or it's going to take too much time to submit
There are many tips in the article that address these issues.  Another one I'd add is to send in the "man off the street reporter". Someone with fresh/new eyes will see all kinds of stories.  The trick is to point them out and get them excited about telling their story.
This is also a great engagement activity.
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Five Curation Opportunities for Employee Communications | Social Media Today

Five Curation Opportunities for Employee Communications | Social Media Today | Internal Communications Tools | Scoop.it
From socialmediatoday.com - December 17, 2013 1:20 AM

"Content curation is the source of a lot of buzz these days, with nearly all the conversation focused on ways to become a trusted guide to useful content about targeted topics. There’s an equally interesting role for content curation as an internal communications activity."


Read the full article to find out more about these five curation approaches that can help employees:

  • Company positions and statements
  • External news
  • Key issues the company deals with
  • Company events
  • Guides to core company skills
Kim Zinke (aka Gimli Goose)'s insight:

Even though this article was written 2.5 years ago, the approaches listed are still valid.  And it just happens to be one of my favourite tools!  Industry news is one I like to focus on.  You don't have to do all the work either.  Encourage subject matter experts (SME) to work with you, sourcing and/or providing the commentary.  These articles often inspire the SME to keep the conversation going by writing more about it in a blog post or article.

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10 ways to get employees to create effective content | Ragan

10 ways to get employees to create effective content | Ragan | Internal Communications Tools | Scoop.it
From www.ragan.com - April 19, 2016 1:10 AM

 

"If the content for your website, newsletter, landing pages or email campaigns isn't producing the results you want, consider shifting some of the marketing team's power to employees in other departments."

 

Read the full article to find out more about these 10 ways to get employees involved and share their insights and stories:

  1. Ask for and share compelling client or customer stories.
  2. Show employees what's in it for them.
  3. Include content creation in job descriptions.
  4. Accept different forms of content.
  5. Make the submission process easy.
  6. Support and encourage personal brands.
  7. Track and analyze and share results.
  8. Reward conversions.
  9. Add key employees to your social media team.
  10. Provide ongoing education and training.
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3 ways to find great content within your organization | Ragan

3 ways to find great content within your organization | Ragan | Internal Communications Tools | Scoop.it
From www.ragan.com - April 27, 2015 10:44 PM

"As PR pros know, finding story ideas within your organization isn’t easy. Most corporate communications departments and public relations agencies today aren’t set up to handle the complex discovery process that’s needed in our content-centric world."


Read the full article to find out more about these three ways to find amazing content from within your company:

  1. Organize your staff like a newsroom
  2. Think like a beat reporter
  3. Build internal trust
Kim Zinke (aka Gimli Goose)'s insight:

Finding company stories to share internally can be hard.  People are often so close to their program/situation that they can't how interesting it might be to others.


Other things you could consider to find stories in-house:

  • create a roving reporter position for your team
  • get on the various department communication distribution lists - stories could be found in email updates, chats, or newsletters
  • attend team meetings
  • befriend company ambassadors or champions
  • show interest in what others are doing
  • curate industry related articles and ask for opinions on it
  • implement a tool for employees to submit story suggestions
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