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"Have you tamed the noise in your organization yet? It’s still a problem for so many of us communicators. But it doesn’t have to be. There’s a great resource that will help streamline information for employees, and even help scale your Internal Communication function.
A Communication Resource Center (CRC) is a one-stop-shop of all things communications. It’s a place where communication resources, plans, etc., are shared with various audiences to enable them to be better communicators. It can even be part of a stakeholder self-service strategy allowing IC to reduce their bandwidth. When done right, a CRC is seen as a must-have resource by all who use it.
This resource destination can provide communication how-to resources, templates, editorial calendars, contact information, workflow processes, brand guidelines, measurement data, and a lot more. It can include as many resources as you think necessary for your audiences.
But a CRC can seem like a big undertaking and difficult to start. Also, some may not be sure how a CRC will solve their challenges.
It doesn’t have to be daunting and overwhelming. It can be very tangible. We just need a plan and a better way to understand how it can be accomplished – including the role it plays to solve our challenges."
Read the full article to find out more about the pre-planning phase and these three areas of focus that contain guiding principles to follow, and smart tactics to implement your own CRC:
- Function and design: Make it easy to use and relevant to the user
- Content: Make it valuable, quick to adapt, and just-in-time
- Buy-in and participation: Make sure people need it and are excited about it
This is a very timely article for me as I've been working on creating a self-serve resource for staff and leaders. This is a great guideline to help plan it out.