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"Something’s happening in today’s workforce that has never before taken place. In every business, restaurant, shop, and government office in every city around the country, four different generations are working alongside one another. Truly understanding your target audience is the foundation for creating any effective strategic communications. This is even more important when you’re creating an internal communications strategy, because the people who make up these generations are so distinctly different."
Read the full article to find out what areas of generational awareness you need to understand in order to develop better internal communications:
- Truly understand your workforce
- Understand how each group communicates
- Understand how each generation uses technology
Knowing more about your multi-generational workforce helps you produce communications in preferred styles and methods so that your messages are received, processed, and ultimately acted on.
Yes, sometimes that means creating multiple versions of the message or using multiple distribution vehicles, but the end result is worth it.