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"Getting staff to click through to an email newsletter, read articles online or in print, or engage with company comms is a whole lot easier if the content is quality stuff. Not only that, if it’s produced using a few tried and tested journalistic techniques, it’s even easier and more effective."
Read the full article to find out more about these six journalistic skills that will amp up your internal communication materials:
- Good writing
- Interviewing
- Editing
- Fact checking
- Headline writing
- Knowing where the good stories are
