How To Get Storytelling Into Corporate Blogging | Doktor Spinn | Internal Communications Tools | Scoop.it

"It’s quite difficult to become an accomplished storyteller. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience.


And being able to do this in a corporate context? Well, you can of course take the scenic route and actually learn how to write long- and short stories. But for corporate flacks like you and me, shouldn’t there be an easier way than becoming an accomplished fiction writer?"


Is there a way to simply hack the challenges of becoming an accomplished writer and get the benefits of basic storytelling into your corporate blogging efforts?  Yes there is.  Read the full article to discover more about how to use this simple blog post script to achieve a dramatic effect by covering these points:

  1. Big promise
  2. Despair
  3. Discovery
  4. Solution
  5. Call-to-action