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"Often we'll go out from comms2point0 and we'll train people. Often we talk about Morgan Bowers who is brilliant at using social media to communicate about what she does. She's a countryside ranger and she does the job superbly.
With social media dedicated frontline people can brilliantly provide a human face to champion the work an organisation is doing.
Morgan Bowers, Walsall Council’s senior countryside ranger, is a pioneer of this approach and has worked to innovate around how people outside the comms team in the public sector can do to really connect with people.
Seeing what she does blows away any institutional objections that comms people may have to opening up the gate to allow people outside comms to use social media. She connects using Twitter, Facebook, Scribd and a range of platforms not because they are there but because they serve a useful purpose."
Read the full article to find out more about how Morgan uses the following platforms and the results she gets:
- Flickr
- Eventbrite
- Scribd
- Audioboo
What great examples! The idea can also be used for internal audiences only (different platforms, but the concept is the same). Internal comms can help create a team of front line social media ambassadors by identifying people who are interested, provide training and guidelines, give them the freedom and support to create their own online identities, meet with or provide feedback on a regular basis, and help promote internally.