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Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact. Via Martin Gysler, Antonios Bouris 
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt Via Martin Gysler, Mithuhassan
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Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]
I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.
If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.
Pinterest doing this is big news in my opinion for two reasons:
Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/ Via Martin Gysler
Carey Leahy's comment,
February 17, 2012 5:44 PM
Well spotted Martin! We do do need to be informed. I'm not huge on metadata - but I should know if someone is using my online interests to make money! Keep up the good work Martin.
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Every company should have a plan on how to establish themselves professionally on social media, taking into account various parameters such as volume of publication, SEO and organization. This article will give you support to make it more easily. [note Martin Gysler]
Unless you’ve been living under a rock, you will have heard about the Google Panda update and what it did to many low-quality websites last year. It was more like a Google sniper attack on all the spam and rubbish sites. Honestly, this does not seem to be the end of the Panda: there is more to come, and we need to watch out.
That is why, as SEO marketers, we need to take a different approach to ranking on Google and driving free organic traffic to our sites. If you have done any kind of SEO, you know what the key principles of ranking on Google are. choosing the right keywords building a well optimized site with good content building quality backlinks. Read more: http://bit.ly/zlEenn Via Martin Gysler, Chuck Bartok
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![How to Be Successful in a Connected World [Infographic] | WEBOLUTION! | Scoop.it](https://img.scoop.it/4JDJIdW8EVUfFzf-fHz5qDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic has been put together by Ross Dawson, it's very straightforward and definitely makes its point.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Via janlgordon
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In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing.
The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“.
Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us. Via Martin Gysler, Anne Thomas
Ted Taylor, SPHR CSP's comment,
January 24, 2013 5:23 PM
I agree with the author. It's one thing to do the "free" stuff, but I wouldn't spend a cent on Facebook Ads. If you don't want your money, give it charity, not Facebook.
Catherine Luense's comment,
January 25, 2013 6:03 AM
I agree with you and Forbes! I feel like FB pages are getting more expensive to own and operate. I make more connections on Twitter per day then I do on FB in a week. Every since I converted my Profile into a page it has been a nightmare! When I try to connect with a person or service, upon login, I am directed to their ad campaign page. It is getting so annoying! G+, Pinrest, and Twitter have become my marketing method of choice. Has anyone noticed this as well?
Catherine Luense's curator insight,
January 25, 2013 6:11 AM
I agree with Forbes! I feel like FB pages are getting more expensive to own and operate. I make more connections on Twitter per day then I do on FB in a week. Every since I converted my Profile into a page it has been a nightmare! When I try to connect with a person or service, upon login, I am directed to their ad campaign page. It is getting so annoying! G+, Pinrest, and Twitter have become my marketing method of choice. Has anyone noticed this as well?
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Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]
I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.
If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.
Pinterest doing this is big news in my opinion for two reasons:
Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/ Via Martin Gysler, Kurt Frenier
Carey Leahy's comment,
February 17, 2012 5:44 PM
Well spotted Martin! We do do need to be informed. I'm not huge on metadata - but I should know if someone is using my online interests to make money! Keep up the good work Martin.
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![Who Are You Online? Transparency vs Anonymity [infographic] | WEBOLUTION! | Scoop.it](https://img.scoop.it/KTREu4lkKOvyXWT39-ngkjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic is from Daily Infographic
Transparency vs Anonymity ... Who Are You Online?
Today’s infographic shows these divergent philosophies of Internet culture and, most interestingly, what the average Internet user thinks about the privacy of their information online.
**What type of user are you?
**Do you prefer anonymity or transparency?
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
See full article and infographic here [http://bit.ly/AnKTTo] Via janlgordon, Chuck Bartok
Beth Kanter's comment,
January 21, 2012 12:47 PM
Jan,
This is a terrific summary of the infographic. My feeling is that transparency is not a black and white definition of - disclosing everything or disclosing nothing. There's lots of shades of gray. I like the definition of transparency from "Public Parts" that Jeff Jarvis published last year - it also includes engaging with people around what you disclose. I think there is a place for being anonymous - especially when the information you disclose might put you in physical danger. Have written a lot about transparency - about the practice in my first book and in my second book how to measure it http://www.bethkanter.org/power-light/
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![6 Social Media Networks to Watch Now + [ Infographics] | WEBOLUTION! | Scoop.it](https://img.scoop.it/rh6cH0Qs2DVTgP-xZqvNwjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.
I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.
**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.
Here's an excerpt:
The Social Media Universe
Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.
The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.
Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"
See article and infographics here: [http://bit.ly/zGYnAN] Via janlgordon, Chuck Bartok
janlgordon's comment,
January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated! Jan |
En sammenblanding af medier