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A few weeks ago during a moment of self-reflection, I noticed a recurring theme throughout the top deals in our pipeline and became suddenly aware of my tendency to value startups with well-formed user experience and user interface (UX/UI) design elements over more technical elements.
My initial reaction was to think of ways to weigh this aspect of the evaluation less (don’t be influenced by the pretty). However, perhaps there is a deeper meaning for this gut intuition. A great user experience correlates to a deep understanding of the customer and more importantly, how to deliver the technology/product/solution to the market.
Even as a startup, an understanding of how the end-user will interact with the product is immensely important. There are many amazing technologies that we pass on because the team lacks the vision to deliver the technology to the user. UX/UI design is an early indicator that the team understands their user and can deliver a quality product.
Via Marc Kneepkens
The technology and IP behind a startup will always be important, but user experience and design can be just as important in determining the success of the company and often harder to achieve.