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A sneaker starts with a sketch. Before a brand can turn that idea into a prototype, it has to produce the patterns that serve as the instructions for the factory putting it together, and create the metal mold used for the sole. This process alone takes weeks. It then makes a sample, which usually requires more fine tuning. Several samples may be necessary, with the process repeated each time a new one is made. It can take a year before a final design is ready for production.
Team work. (Nike)
Now virtual prototyping is letting brands shorten that timeline dramatically. Nike’s partnership with NOVA, the powerful technology platform from animation studio DreamWorks, allows it to produce photorealistic 3D images that eliminate the need for numerous physical prototypes, for example. NOVA even allows for material simulations, which let designers estimate how a shoe would fit. Nike is able to create more new designs in less time. The platform, Morgan Stanley notes, was used for How To Train Your Dragon 2.
