Video is a powerful tool when it comes to advertising your products and services. However, the benefits of video aren’t limited to marketing your business. Internally, video can also be a uniquely effective tool for recruiting diverse talent and enhancing company culture.

Cultivating a strong company culture does more than ensure happier employees. It can help your business improve employee retention and establish a positive brand identity for both your customers and your employees.

You may have noticed LinkedIn rolling out the use of native video on its sites, helping businesses develop regular communication with prospective employees.

Here are three ways to harness the power of video to foster clear connection, communication and efficiency, and boost your company culture.