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Le contenu doit répondre à vos objectifs et satisfaire à votre stratégie éditoriale, alors comment choisir entre Inbound Marketing, Content Marketing ... Via OUTSOURCING NETWORK INTELLIGENCE, massimo facchinetti 
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Where does knowledge come from? As teachers we trade in knowledge on a daily basis, but how often do we think about its provenance? We could argue that the majority of what we 'know' derives from our ability to be able to think, to reason, to reflect, to ask questions - our higher cognitive processes. Curiosity provides the impetus for us to be able to investigate the universe we are in. Exploration and discovery have formed the basis of all scientific endeavour. Asking questions is the fundamental expression and genesis of all research. We can ask how, where, what, how and when? Yet for me, the most important question of all, when attempting to understand the true nature of knowledge, is to ask the question why? Another question is: How do we know that what we know is correct? No-one can be certain that the knowledge we hold to be 'true' today is the ultimate knowledge, because our understanding of the world changes. Scientific advances sometimes often render previous knowledge redundant or untrue. But we do build new knowledge on old knowledge, and we need confidence in that knowledge. In the digital age where knowledge seems to be increasingly democratised, how can we be sure that knowledge is not adulterated, or contaminated with false evidence? There is much debate about this question, especially with the advent of social media and services such as Wikipedia and Wikimedia Commons, where anyone can contribute toward a global understanding of what we 'know'. What becomes of those 'elite experts' who were previously the gatekeepers of knowledge before the Internet? Via Miloš Bajčetić
congruence-RSO's curator insight,
October 1, 2017 6:15 AM
(...) But we do build new knowledge on old knowledge, and we need confidence in that knowledge. In the digital age where knowledge seems to be increasingly democratised, how can we be sure that knowledge is not adulterated, or contaminated with false evidence?
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Via janlgordon, massimo facchinetti
janlgordon's curator insight,
April 18, 2017 8:45 PM
I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.
Improve your writing with quality content.
How to Effectively Edit Your Articles
It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.
Elliott explains the process of how to edit your articles and improve your writing at the same time.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/qtpb30aY16P
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Charlie Dare's curator insight,
April 21, 2017 9:48 AM
From curator~ " Elliott explains the process of how to edit your articles and improve your writing at the same time. Here's what caught my attention: It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end. After writing a post give yourself some time to process it. Save the editing process after you have completed your article. Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
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When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner Via janlgordon, massimo facchinetti
janlgordon's curator insight,
March 22, 2017 5:15 PM
I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.
The story of how one blogger became a businessman.
Going From Blogger to Business Owner
Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.
Faulkes provides his own perspective on what it takes to run a successful blogging business.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/9vT530aam4V
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Chuck Bartok's curator insight,
March 23, 2017 10:25 AM
Blogging is and has been a rewarding effort .
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With 234m unique users in a recent month and over 11k communities around niche topics, Reddit is one of the best-kept secrets in content generation research Via janlgordon
janlgordon's curator insight,
March 8, 2017 7:29 PM
I selected this article from Curatti written by Vaibhav Kakkar because it provides insight into how to find great content with Reddit.
Use Reddit to find topics your audience will love.
How Reddit Can Help You Find Better Content
You can gather useful ideas from your readers through this long-standing network. I agree that Reddit is an invaluable resource for bloggers and marketers.
Kakkar shows how to effectively use this platform for your content strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/cUEM309J8gD
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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C'est une évidence, votre contenu sur le web doit être pertinent, et de ce fait votre stratégie de content marketing bien pensée en amont Via Anthony Rochand
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Comment optimiser et améliorer la durée de vie de ses contenus, avec le web qui change sans cesse et les règles de référencement qui évoluent rapidement ? Via Laurent Bour
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Submergés de contenus en permanence, stimulés tout le temps et partout, notre accoutumance nous rend plus hermétiques… Via Kevin Dangu
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"One of the most effective ways to convey information in eLearning is by getting your audience to care about the content. Creating relatable content via storytelling can help establish a genuine connection, increasing engagement and comprehension. Reasons Why Storytelling Works In eLearning Stories have incredible influence on humans, both intellectually and emotionally. Why? Stories communicate …" Via Leona Ungerer
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From
curatti
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints Via janlgordon
janlgordon's curator insight,
May 3, 2017 5:22 PM
I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.
Promoting your business online takes many channels and methods, including press releases.
Understand How to Create a Winning Press Release
As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.
Gilbert goes over how to successfully write and publish a press release that gets noticed.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/fvrE30bpwU2
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Over the last 5 years, the popularity of infographics in marketing has continued to climb. Thinking of creating one? Read these helpful tips Via janlgordon
janlgordon's curator insight,
April 5, 2017 3:46 PM
I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.
Visual graphics can be both fun and informative for your niche audience.
Create Infographics That Grow Your Following Online
People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.
Gilbert shows you how to create graphics that audiences are more willing to share.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Featured image: 123rf.
Read full article here: http://ow.ly/x9eO30aBqyw
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.
Via Pantelis Chiotellis, Thierry Matignon
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Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits. Via Pantelis Chiotellis, malek, massimo facchinetti
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It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background or actively use Via janlgordon
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From
maelroth
Il est grand temps d'approcher le Content Marketing de façon stratégique! Voici comment définir votre stratégie de contenus en 10 étapes.
Via Kevin Dangu, Alessandro Rea, Philippe Trebaul
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