Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing | KILUVU | Scoop.it
From www.adweek.com - January 13, 2017 12:59 PM
Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do their jobs well—want to see.