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Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.”
Even though there are an abundance of social media communities, LinkedIn remains one of the most powerful platforms to use for business. LinkedIn, in their own words, says “This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.”
They also share intriguing stats regarding the results of social selling:
- Social selling leaders create 45% more sales opportunities.
- Social selling leaders are 51% more likely to hit quota.
- 78% of social sellers outsell peers who don’t use social media.
So, how can you get the most out of your LinkedIn profile? Here are 5 ways to use LinkedIn for sales prospecting:...
Via Jeff Domansky
How to use social selling on LinkedIn -- the basics.