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Rescooped by Yves Carmeille "Libre passeur" from The MarTech Digest
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Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily

Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily | KILUVU | Scoop.it
Marketing automation plays an important role in efficient inbound marketing campaigns. It does not, however, work if one’s inbound marketing efforts cannot consistently produce and generate qualified leads.

In order to exponentially multiply sales without exponentially multiplying work, you need to automate. Your marketing automation will only work if it’s done correctly. Bash Foo has transformed marketing automation from a strategy to an art by discovering and understanding the marketing automation needs of each business it serves.

Marketing automation is not a stand-alone fix for generating leads and increasing revenue. It’s a way to magnify what you’re already doing well. That’s how Bash Foo helps small businesses. They implement best practices and automate your campaigns to produce substantial growth.

Marketing automation requires effort and skill. When done correctly, it provides a huge return on investment.

When you’re aligning marketing content with customer needs, then marketing automation becomes a lot easier and a lot more effective.

Via Marteq
Marteq's curator insight, January 16, 2018 10:18 PM

Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily

 

Takeaways from the article are curated here.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Rescooped by Yves Carmeille "Libre passeur" from Social Media - Web Social - Marketing de Contenu
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Marketing Automation : Les 6 erreurs à éviter 

Marketing Automation : Les 6 erreurs à éviter  | KILUVU | Scoop.it
Oui, le marketing automation est un formidable outil pour personnaliser et optimiser vos actions marketing. Oui, il vous permet de générer de meilleurs lead

Via Anthony Rochand
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Scooped by Yves Carmeille "Libre passeur"
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La France se met tout doucement au marketing automation

La France se met tout doucement au marketing automation | KILUVU | Scoop.it

Avec l'automatisation des campagnes relationnelles, voire transactionnelles, et le ciblage affinitaire réalisé dans un datamart unifié (magasin de données), le marketing direct applique enfin le one to one.

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Rescooped by Yves Carmeille "Libre passeur" from CRM, Emailing & Marketing automation
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Comparaison des tarifs des logiciels de Marketing Automation

Comparaison des tarifs des logiciels de Marketing Automation | KILUVU | Scoop.it
Etude complète sur les prix des 40 logiciels de Marketing Automation les plus utilisées. Tarifs moyens, analyse du modèle économique, B2B vs B2C, etc.

Via Veronique Colbert
Rescooped by Yves Carmeille "Libre passeur" from The MarTech Digest
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What's the difference between CRM, marketing automation and DMPs?

What's the difference between CRM, marketing automation and DMPs? | KILUVU | Scoop.it
Using a slightly dry but useful typology model, we can look at the various development stages of CRM.

  • Operational CRM: 'reengineering the customer-facing business processes and systems to ensure the efficiency and accuracy of day-to-day operations across sales, marketing and customer service'.
  • Analytical CRM: Storing, extracting, interpreting and reporting on customer data - to optimise business decisions and support customer-centricity.
  • Collaborative CRM: 'integration of the front- and back-office processes that combine to support customer interactions.'
  • Social CRM: Deliver a consistent customer experience across social media, using analytics to support customer conversations and response handling. Integration of social data with broader CRM.

Via Marteq
Marteq's curator insight, February 7, 2017 10:24 PM

CT for the CRM v MA and CRM v DMP.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing