KILUVU

I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.

The biggest audience on social media is not millennials after all.

The Changing Landscape in Marketing Online

People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.

Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.

Here's what caught my attention:

• The use of social media differs according to the type of platform that is used. For example, on Facebook 178.8 million users log on with their smart phone in the U.S.

• Depending on the nature of the social network, the nature of the users also changes. They will interact in different ways with brands.

• Generations also have differences. Millenials are most likely to follow a business to gather information about them and to be entertained. Gen X'rs tend to follow for promotions, and Baby Boomers follow for promotions and information.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image copyright: 123rf.

Read full article here: http://ow.ly/JS2q30aKxiL

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.

Reach your full potential online with these great resources for business.

12 Great Business Tools for Branding and Email Marketing

With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.

Gilbert provides the best tools to help make your company a more successful one.

Here's what caught my attention:

• Find out what your customers are saying about you online. Go Fish Digital provides insights into complaints and conversations about your brand from over 40 different sources.

• Stop putting off your tasks and stay on track with this handy tool. The Productivity Challenge Timer app for iOS will help you gain more focus on your important projects with its effective timer.

• Get more out of your emails with this powerful Gmail tool. FullContact helps you to find important precise company information as well as where the next meeting will be taking place.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://curatti.com/business-branding/

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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