5 ways content intelligence can make you a smarter marketer | #Press #Journalism #Publishers | KILUVU | Scoop.it
From blog.scoop.it - February 3, 2018 2:44 PM
Does your content marketing need an upgrade?

If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who are getting good returns – they work hard for those results.

In fact, one of the reasons they’re doing well is because they’re always on the lookout for how to do things better.

Know why so many content marketers struggle? Well, because content marketing is hard.

You heard it. I said it. Content marketing is hard.

Here’s why:

You’ve got to understand your audience


Get smart about your business needs


Develop content that meets both the requirements of your business and of your audience


Plan all that content


Optimize all that content


Promote all that content


Measure all that content


Update and republish all that content


And plan more content based on what’s working
Rinse and repeat. Month after month.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 


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