The Future of Content Marketing: Here’s Where We’ll Be in 2020 | KILUVU | Scoop.it

The world of content marketing is bursting with energy. Tech giants are recruiting screenwriters. Content agencies are flourishing. Companies can’t seem to get enough creative writing and design work. As marketing teams become more strategic with their content marketing plans, the ROI of blog posts and white papers is rising.

 

The digital marketing community has seemed to find something that is “sticking,” and the reason why is clear: content is, at the end of the day, a technique for keeping audiences engaged on a human level. Content helps us discover new ideas. It helps us master new skills. It inspires us to feel happier and more empowered in our work.

 

Content marketing, as a discipline, is going to become more powerful. Here are some predictions as to where the world of content marketing will be in 2020:...


Via Jeff Domansky