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I have never heard of anyone who has had a bad customer experience with Amazon, Apple, Costco, or Salesforce. The aforementioned companies are incredibly successful due, in large part, to a material focus on the customer experience. Not surprisingly, the stock market has handsomely rewarded these four companies over the past decade.
Amazon is so customer focused that it will literally send you a replacement for a lost package immediately without ever implying that the customer is at fault. The result is a consumer experience that is so optimal that Amazon is the only place where many consumers decide to shop online.
The same can be said for Apple when it comes to the in-store experience. Apple employees are so passionate about the products that I feel like I am talking to a polite tech enthusiast in the Apple stores and not Apple employees. The result is incredibly brand-loyal customers.
Via The Learning Factor
It can take 30+ years to build a brand and just a handful of poor customer experiences to destroy it.