KILUVU

Scroll triggered animations and cinemagraphs
Elements that animate as you scroll down aren’t exactly new. But instead of just a flashy gimmick (hey, I’m an animation, look at me!), they’ve become a key element for storytelling. Well done, every animation we discover as we scroll down the page should tell a part of our story. Apple led the way with its amazing Mac Pro site.

If all this sound to hard to implement, just check Spark — the Adobe visual storytelling tool, free and easy enough for everyone to use. You can build some gorgeous pages and graphics, at the same time you’re telling your story.
But that’s not all about animations. You know the GIF has also returned to our screens, thanks to the meme craze. But now, GIFs come in a new form: the cinemagraph.

Cinemagraphs are still images where a small part has a repeating movement, creating an animated loop. The human eye is immediately dragged to the contrasting, moving part, as the background stays still....