KILUVU

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

Promoting your business online takes many channels and methods, including press releases.

Understand How to Create a Winning Press Release

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

Gilbert goes over how to successfully write and publish a press release that gets noticed.

Here's what caught my attention:

• Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

• Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

• The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/fvrE30bpwU2

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