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janlgordon's curator insight,
May 25, 2017 7:49 PM
I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.
Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.
Answer These 4 Marketing Questions
Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.
Jantsch provides four ways your business can discover the best plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image: 123rf
Read full article here: http://ow.ly/tzA930c3n0K
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Lolitastad 's curator insight,
April 1, 2016 5:43 AM
As a small business owner you are probably very good at implementing a range of tactics in your quest to acquire more customers or clients. Unfortunately, if the tactics you choose to deploy are not aligned to a well thought out and clearly defined small business marketing strategy, your tactics will fail and the effort expended will be wasted. Remember strategy should always precede the development of any tactics to achieve the required outcome, and you should always develop your marketing strategy (using this excellent guide is a good starting point) to the fullest extent possible before moving to the "how are we going to get there" stage.
Jean-Guy Frenette's curator insight,
April 1, 2016 8:38 AM
As a small business owner you are probably very good at implementing a range of tactics in your quest to acquire more customers or clients. Unfortunately, if the tactics you choose to deploy are not aligned to a well thought out and clearly defined small business marketing strategy, your tactics will fail and the effort expended will be wasted. Remember strategy should always precede the development of any tactics to achieve the required outcome, and you should always develop your marketing strategy (using this excellent guide is a good starting point) to the fullest extent possible before moving to the "how are we going to get there" stage.
shantiM's curator insight,
April 4, 2016 9:00 PM
As a small business owner you are probably very good at implementing a range of tactics in your quest to acquire more customers or clients. Unfortunately, if the tactics you choose to deploy are not aligned to a well thought out and clearly defined small business marketing strategy, your tactics will fail and the effort expended will be wasted. Remember strategy should always precede the development of any tactics to achieve the required outcome, and you should always develop your marketing strategy (using this excellent guide is a good starting point) to the fullest extent possible before moving to the "how are we going to get there" stage. |
janlgordon's comment,
October 14, 2016 10:41 AM
Thank you @BOUTELOUP Jean-Paul @Techgeeker & @DISHRUS :-)
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