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Scooped by Yves Carmeille "Libre passeur"
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7 Essential Instagram Marketing Tips

7 Essential Instagram Marketing Tips | KILUVU | Scoop.it
Make the most out of your time on Instagram. Use these tips to grow your following, build your brand, and attract new customers to your business.
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Rescooped by Yves Carmeille "Libre passeur" from Web Dev, Web Design and Digital Marketing
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4 Techniques Pros Use to Make Their Content Fascinating

4 Techniques Pros Use to Make Their Content Fascinating | KILUVU | Scoop.it
Images, data, quotes and storytelling are important.

Via Jay
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Rescooped by Yves Carmeille "Libre passeur" from Public Relations & Social Marketing Insight
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How Breaking the Fourth Wall Sparks Great Storytelling

How Breaking the Fourth Wall Sparks Great Storytelling | KILUVU | Scoop.it

Breaking the fourth wall happens in performance when an actor (improviser, comedian, etc.) interacts with the audience and brings them into the performance. It creates the “we.” It says to people that there is no wall between us and the audience. And, in the corporate space, it signals that there is no wall between the company and its customers.

Truly, there isn’t—there is only the shared “we.” Improvisers (I am a businessperson and an improviser) know this well. Without your best customers, you have no brand. They own the brand, so it’s time to let them in on where it makes sense. As I said to the attendees at the Visual Storytelling Institute Conference when I gave my keynote, “When you break the fourth wall to engage your audience, you create magic.” Because when you allow people to participate in the direction of the experience as it happens, you create a shared experience of “we.”...


Via Jeff Domansky
Jeff Domansky's curator insight, April 15, 2017 10:55 PM

Breaking the 4th wall or the "we" in marketing videos.

Rescooped by Yves Carmeille "Libre passeur" from Web Dev, Web Design and Digital Marketing
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3 Quick Tips to Get a Better Email Response Rate

3 Quick Tips to Get a Better Email Response Rate | KILUVU | Scoop.it
Age-old marketing best practices, and not ‘new tricks’, are what will help you improve your email marketing campaigns and get a better email response rate.

Via Jay
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Rescooped by Yves Carmeille "Libre passeur" from Web Dev, Web Design and Digital Marketing
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3 Keys to Success With Influencer Marketing

3 Keys to Success With Influencer Marketing | KILUVU | Scoop.it
If you've ever hired an influencer and didn't see a return on your investment, you're not alone. But don't stop trying.

Via Jay
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Rescooped by Yves Carmeille "Libre passeur" from Web Dev, Web Design and Digital Marketing
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The 'Pulp Fiction' Technique for Engaging and Persuasive Content 

The 'Pulp Fiction' Technique for Engaging and Persuasive Content  | KILUVU | Scoop.it
This simple strategy will increase engagement and add enhanced credibility to the persuasive point you’re trying to make in your marketing content and copy.

Via Jay
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Rescooped by Yves Carmeille "Libre passeur" from Public Relations & Social Marketing Insight
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Hit Makers: Why things become popular

Hit Makers: Why things become popular | KILUVU | Scoop.it

Do you ever wonder why certain content and ideas become very popular while others fail to gain traction? Derek Thompson’s new book ‘Hit Makers: How Things Become Popular‘ takes an in-depth look at what makes a viral or popular product. The book doesn’t provide a secret formula for virality, however, Thompson provides a lot of detailed research on the key factors that cause content and products to become popular. Here is my take on the content marketing lessons from the book.


Via Jeff Domansky
Jeff Domansky's curator insight, March 9, 2017 10:18 AM

Steve Grayson explores a new book about how and why things become popular. Is it FOMO (fear of missing out) or something deeper?