Study: Mobile is the fastest growing channel for customer interaction | KILUVU | Scoop.it
From www.marketingdive.com - May 12, 2016 11:01 PM

Dive Brief:

  •  Kitewheel took stock of more than one billion brand and customer interactions on its platform, which revealed that marketers are in fact taking advantage of omnichannel campaigns.
  • Social media led the way in interactions at 48%, while mobile apps were the fastest growing channel for interactions, and email (23%) is up 270% year-over-year.
  • Even though social media accounted for the most interactions, the research also found that 70% of marketers are still using the channel for broadcast messaging rather than more tailored and targeted campaigns....

Via Jeff Domansky