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Opinary has its own newsroom that creates editorial polls, which can then be integrated into a news site in place of comments. Behind the scenes, a data science team tracks the opinions of more than 25 million monthly users and reflects their results to publishers and readers. Currently, Opinary has partnerships in Europe with The Times, The Independent, Huffington Post and others.
In January, Simon Galperin joined Opinary as their U.S. head of growth. His goal: to identify how to maximize social impact in coordination with publishers and journalism networks like the Institute for Nonprofit News, Solutions Journalism and Reveal.
We talked with Galperin about how to measure engagement, reinvented....
Via Jeff Domansky, massimo facchinetti
Don't read the comments. That warning has become a familiar refrain for news sites. So what then is the real measure of media impact and success? Opinary intends to find out.