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Scoop.it!
"Subsidizing workers’ tuition is a good marketing move—and it should also help with the retail giant’s abysmal retention rate ..." Via Leona Ungerer 
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Scoop.it!
Brand management is a little bit like dental hygiene: Those who ignore it are going to end up with big problems that easily could’ve been avoided. Yet marketers who fail to comply with brand standards and legal safeguards risk losing more than just a tooth. These failures often cost content marketers their credibility and, in some cases, their jobs. Just ask the people who sexualized IHOP’s pancakes, told Bloomingdale’s shoppers to roofie their friends for the holiday season, and put the male symbol on the cover of The Washington Post’s magazine for a story about the 2017 Women’s March. Perhaps the most painful part of these marketing blunders is that it wouldn’t have taken much effort to prevent them.... Via Jeff Domansky, massimo facchinetti
Jeff Domansky's curator insight,
March 6, 2017 11:40 AM
Whether you work for a Fortune 100 company or a startup, these 10 brand management questions will keep your content marketing efforts on the right track. |
