Des études menées par Nielson et Sprout sociale confirment ce que nous savons déjà: l'utilisation des médias sociaux continue d'évoluer. Il y a quelques surprenant FindinEn France, 41% des répondants ont encore jugé difficile de convaincre les chefs d'entreprise de l'importance des médias sociaux au sein de leur organisation. Conséquence immédiate: un frein à la pleine intégration des médias sociaux dans la stratégie de l'entreprise et en particulier leurs retombées positives.
Via janlgordon, drula eric
I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.
The biggest audience on social media is not millennials after all.
The Changing Landscape in Marketing Online
People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.
Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image copyright: 123rf.
Read full article here: http://ow.ly/JS2q30aKxiL
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