Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
In this post you'll discover 12 marketing videos that viewers love to watch. If you're creating marketing videos for your business, try these ideas! Via Daniel Watson 
Sign up to comment
Scoop.it!
Live broadcasting is the latest trend in social media space. Facebook, Twitter, YouTube, and Snapchat are the major social networking sites where live video content is gaining momentum. Millions of small businesses have already used Facebook to deliver great marketing results. Thus, it is logical for them to take advantage of this relatively new feature to differentiate their business and reach a wider audience base.
Various statistics suggest that it is the right time to adopt Facebook Live Streaming videos before it becomes overcrowded. According to a study, people watch live videos three times longer than the native videos. Organic reach of video posts is 135% higher than that of the regular posts. Thus, embrace Facebook Live streaming as an inevitable part of your marketing strategy to differentiate your business.
Here are a few ideas to help you get started with Facebook Live videos... Via Jeff Domansky
Scoop.it!
Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared byHubSpot: - Video is projected to claim more than 80% of all web traffic by 2019. - Adding a video to marketing emails can boost click-through rates by 200-300%. - Embedding videos in landing pages can increase conversion rates by 80%.90% of customers report that product videos help them make purchasing decisions. - According to YouTube, mobile video consumption grows by 100% every year. - 64% of customers are more likely to buy a product online after watching a video about it. - 87% of online marketers are currently using video content in their digital marketing strategies.... Via Jeff Domansky
Jeff Domansky's curator insight,
February 10, 2017 2:00 AM
Video marketing absolutely needs to be part of your marketing strategy this year. Here's why.
Scoop.it!
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below.... Via Jeff Domansky
Jeff Domansky's curator insight,
May 30, 2016 10:41 AM
Check out these 10 examples of excellent video marketing campaigns on Facebook. |
Scoop.it!
Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. It's the perfect blend of audio and visual elements, drilled down into bite-sized chunks that appeal to the modern viewers' desire for immediate understanding. But that's not to say it's quite the perfect storytelling device. It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward. Interactive video changes that. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content. They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window.... Via Jeff Domansky
Jeff Domansky's curator insight,
May 12, 2017 9:48 AM
Learn how interactive video can fit into your marketing strategy.
Scoop.it!
One minute of video content is worth more than 1.8 million words. That's why a winning video strategy is essential to your digital presence. The thing about video is that it doesn’t come in a one-size-fits-all package, but this is definitely not a bad thing!
You can use it to your benefit, because it makes you focus on specializing content for every stage of your buyer’s journey.The buyer’s journey has three important stages, and you need to craft content that will fit the specific needs of our customers in every one of these stages. This is when different types of video content come into play!... Via Jeff Domansky
Scoop.it!
As a marketer, you are probably already aware that images are important. They're easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience to better understand what you are talking about, plain and simple. Cinemagraphs can take things a step further. What is a cinemagraph, you ask? The artists over at Cinemagraph.com – where the cinemagraph was essentially born – describe them as "an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly. "In plain English, a cinemagraph is really just a fancy GIF – a file format often used to create short, infinitely-looping animations for the web. Check out the example below.... Via Jeff Domansky
Jeff Domansky's curator insight,
November 29, 2016 3:04 AM
A cinemagraph is a short video that plays endlessly on a loop. A bit like a GIF. Here's how to create on to incorporate into your marketing efforts. HubSpot offers a tutorial but you'll a camera or smartphone, a tripod and Photoshop. |
