KILUVU

One minute of video content is worth more than 1.8 million words. That's why a winning video strategy is essential to your digital presence. The thing about video is that it doesn’t come in a one-size-fits-all package, but this is definitely not a bad thing!

 

You can use it to your benefit, because it makes you focus on specializing content for every stage of your buyer’s journey.The buyer’s journey has three important stages, and you need to craft content that will fit the specific needs of our customers in every one of these stages. This is when different types of video content come into play!...

Via Jeff Domansky

Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared byHubSpot:

- Video is projected to claim more than 80% of all web traffic by 2019.

- Adding a video to marketing emails can boost click-through rates by 200-300%.

- Embedding videos in landing pages can increase conversion rates by 80%.90% of customers report that product videos help them make purchasing decisions.

- According to YouTube, mobile video consumption grows by 100% every year.

- 64% of customers are more likely to buy a product online after watching a video about it.

- 87% of online marketers are currently using video content in their digital marketing strategies....

Via Jeff Domansky