KILUVU

As a marketer, you are probably already aware that images are important. They're easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience to better understand what you are talking about, plain and simple.

Cinemagraphs can take things a step further.

What is a cinemagraph, you ask? The artists over at Cinemagraph.com – where the cinemagraph was essentially born – describe them as "an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.

"In plain English, a cinemagraph is really just a fancy GIF – a file format often used to create short, infinitely-looping animations for the web. Check out the example below....

Via Jeff Domansky

According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats.

But honestly ... who's got time for all that? And I don't know about you, but I don't exactly have a degree in graphic design, or the budget to hire someone who does. So, what's a design-impaired marketer to do?

Luckily, over the past couple years, we've been on a mission at HubSpot to make visual content creation much less of an obstacle for the average marketer. How, you ask? Templates, my friends ... templates. And what's great about these templates is they're all built for software you probably already have on your computer: PowerPoint.

I'm going to walk you through all the visual content marketing templates we have available for free to download, and show you how we've used them ourselves to create awesome visuals right in PowerPoint....

Via Jeff Domansky