Teaching storytelling to data scientists seems to be trendy in some circles. But what if you're a storyteller who may have a history of abusing data? How do you integrate data into your story to make it really sing?
Via José Carlos
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How to make a great story so that your audience will tell you that
"I'd Love to Hear Your Story"In this article, Wendy Kelly has shared with us :"Using data in storytelling adds that much more to your narrative. It takes time to integrate in, but the result is a story that is more refined and at the same time more grounded in reality. Based on facts and hard data, you can be sure that you're writing a non-fiction marketing story to engage your hero and make him into that ideal lifelong client/guest you've always hoped he would be."