La "Réalité Augmentée" (Augmented Reality [AR])

Absolut's augmented reality campaign, AbsolutTruths, shows consumers how vodka is made using an AR tag hung on Absolut bottles.

 

Read more: http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1#absoluts-bottle-will-take-you-to-sweden-2#ixzz1krX6bPmU