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A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. Via janlgordon 
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Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience? Via Martin Gysler
malek's curator insight,
April 3, 2013 9:02 AM
As the newest research on social media suggests a picture is worth even more than a thousand words when it comes to strengthening your company’s brand. 
Rocky Mountain RV and Marine's comment,
April 23, 2013 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
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Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company? Via Martin Gysler, Steven Hughes
France Lafleur's curator insight,
February 13, 2013 7:07 PM
Le pouvoir attractif des images et Pinterest. 
Joakim Baage's curator insight,
February 22, 2013 10:29 AM
Make sure images are part of your content marketing mix! 
TalkativeMedia's curator insight,
March 12, 2013 3:31 PM
Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.
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As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?
This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.
Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking. Via Martin Gysler
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Neil Ferree's curator insight,
December 12, 2012 10:50 AM
As Social Shares and Social Signals continue to impact search rankings the ability to create amazing content and promote it on social media is becoming the most important skill an internet marketer can have. In 2013, social signals will likely eclipse link building as a key ranking factor.
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Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.
Here are some highlights:
How social currency influences behavior
**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.
**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.
**Both social influences are amplified in public settings.
Psychologist Robert Cialdini documented six principles of ethical persuasion:
**social proof
**authority
**affinity
**commitment
**consistency
**reciprocity
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article, see slideshare, images here: [http://bit.ly/VySDuu] Via janlgordon
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Triberr’s Mantra
Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.
And to bloggers, “successful” means three things: Content distribution Content generation Engagement1. Content Distribution This is where Triberr began.
Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.
Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.
Read more: http://bit.ly/KM4q8b Via Martin Gysler
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Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Read more: http://bit.ly/LEiFKi Via Martin Gysler
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Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.
There are some secrets regarding social media that I’d like to share.
If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.
Read more: http://bit.ly/LvDTsm Via Martin Gysler
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt Via Martin Gysler
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Some very interesting ways to improve your business in this year. [note mg]
Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.
Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.
Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/ Via Martin Gysler
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This piece and report was done by Brian Solis . Brian has done an outstanding job of helping us to understand the rocky road of social media/business and this is no exception. Happy anniversary Brian! It's unbelievable it's already a year that you've been Principal Analyst of Altimeter Group, great job.
Those of us who are involved with social networks are already aware of Klout, Kred, PeerIndex and many others that are yet to come down the pike. Some people don't pay attention, others wish these services would be more transparent about how they measure our standing in the social community. No matter where you stand on this issue, it's not going away but becoming more important than ever. In this piece, Brian gives us some valuable insights and takeaways (slideshare) that is very important for your business now and in the future.
Here's what caught my attention:
Whether we know it or not, our social activity now contributes to our stature within each network.
**New services such as Klout, PeerIndex among many others not only measure who you know, what you say, and what you do, they attempt to score or rank your ability to influence those to whom you’re connected.
**As a result, social network users are now starting to rethink how they connect and communicate to improve their stature within each network.
**At the same time, brands are starting to take notice of those services also help organizations identify individuals who are both connected and relevant to help expand reach into new media and markets.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://www.briansolis.com/] Via janlgordon
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The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business? Via janlgordon
Content Carnivores's curator insight,
July 25, 2013 9:34 AM
Add this to advances in context and authorship and the fun has already started. 
Bart van Maanen's curator insight,
August 3, 2013 8:48 AM
Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google.
Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.
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How does social fit into the worlds of SEO and search? Bing's Duane Forrester and Catalysts' Dan Cristo highlighted the major changes in the industry at SES NY. Via Neil Ferree
Neil Ferree's curator insight,
March 28, 2013 9:33 PM
Social Shares is the Future of SEO • You are the Brand so you need your http://bit.ly/RichSnippet set-up Right
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Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow. Via Martin Gysler
Emily's curator insight,
February 6, 2013 11:39 AM
Social Media has become an essential part of the Marketing Mix for virtually every business out there. Social Media can make a business go viral, when they are potentially geographically inadequate to do so otherwise. With these tips on how to market a business on social media, anyone can read them and know the basics to marketing your company.
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![The Social Business Shift- What Businesses Have to Do [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/Jzx3xN85iPSsSbklhRXBCTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. Via janlgordon
Fellinger's curator insight,
January 5, 2013 9:39 AM
Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten. 
Fiona Scott-Handley's curator insight,
January 7, 2013 1:08 AM
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business
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janlgordon's curator insight,
December 4, 2012 3:52 PM
This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed. Here are some of the highlights that caught my attention: Mega-trend of transparency in 2013? **Brands must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide. **The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as: *3D-printing and make-on-demand, to trigger a resurgence in domestic manufacturing in established markets in 2013 Mobile Moments **in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications... Eco Trend for 2013 **Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories Selected by Jan Gordon covering: "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/Vkmo1j] 
Barbara Saunders's curator insight,
December 11, 2012 2:26 PM
Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest. 
C3 Consensus's curator insight,
January 24, 2013 8:13 AM
Les tendances consommation pour l'année 2013
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Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.
Intro:
The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.
**Mix your "business" talk with "life" talk
Excerpt::
"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."
Here are some highlights that caught my attention:
**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from
**The quotable tweet - This one speaks for itself
**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/NPTuDT] Via janlgordon
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Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.
Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.
There is Work to Be Done Before Your Team Begins:
There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.
Read more: http://bit.ly/M0gEc7 Via Martin Gysler
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Twitter was never designed to be a social network but it has become one.
When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.
It has overcome this challenge and four years later it has built an impressive resume. Over 140 million active users as of 2012 Generates over 340 million tweets daily Handles over 1.6 billion search queries per day Tenth most visited site on the internet
In the nearly six years since its founding over 600 million users have registered Twitter accounts.
Read more: http://bit.ly/LmNT9N Via Martin Gysler
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With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
Read more: http://bit.ly/KUeh5U Via Martin Gysler, Lesley Rodgers
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What do you use as your daily Social Media dashboard every day?
Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.
What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.
So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...
Read more: http://bit.ly/IjmxO3 Via Martin Gysler
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Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.
For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved.
Where do you start?
Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success...
Read more: http://bit.ly/GLePK6 Via Martin Gysler
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Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ Via Martin Gysler
Neil Ferree's curator insight,
October 20, 2013 10:33 AM
Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business |
Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.
The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.
Here's what you need to know:
Search is one of the first places where buyers start.
According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.
But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.
Here's something you need to do:
Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report
Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.
The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.
There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.
I have highlighted a few that caught my attention:
Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.
Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://selnd.com/16vN3SR]