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Inspired Helping Cure Cancer
I'm reading Marty Cagan's book Inspired to help create http://www.curecancerstarter.org. Marty is a founding partner of the Silicon Valley Products Group and book is excellent.

Why would a Consumer Products Goods brand marketer who has created more than 10 products need to read a book about inspired product creation? Two reasons including being a marketer today means you never STOP learning and I've never created a TECHNICAL product.

Sure I created FoundObjects.com (now RIP sadly) in 1999, but life was so different THEN than now. Getting Marty's take on the process of creating a product in today's social, mobile world is helping wrap my mind around the task at hand.

This section on creating a Product Values Manifesto is something I will do for Cure Cancer Starter. This link actually goes to examples.

Example of best practice to create a Product Manifesto or Product Principles to guide product development.

Excellent in-depth reporting by Tim Ferris on how to create an effective viral video book trailer.

Tim takes as deconstructing case his own The 4-Hour Chef (4HC) book trailer, which is now the most-viewed non-fiction book trailer of all time. Roughly 1.5 million views and counting.

Lots of images, resources, links, video clips and examples of what it took Tim to produce his book video trailer.

P.S.: Check out also this complementary post Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book), which goes into equipment, planning, and (tons of) other useful stuff.

Informative. Resourceful. Detailed. 9/10

Full report: http://www.fourhourworkweek.com/blog/2013/04/10/how-to-create-a-viral-book-trailer-or-get-1000000-views-for-almost-anything/

The holy grail 

Excelente Tutorial sobre como hacer Viral tu Video #Viral #Content #VIdeo