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Scoop.it!
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement. Via Kimberly Castleberry, Lisa Sicard 
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Scoop.it!
Robin Good: If you are wondering why engagement on your Facebook page is so hard to come, with few questions and comments sparking up your page, here is a number of good questions to ask yourself, before buying into Promoting your posts which is what Facebook is trying to get you to do.
“How do I get my Facebook fans to participate more on our page?”
Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one’s talking to you on Facebook, it’s hard to know if your social media marketing efforts are going anywhere — and it’s definitely not much fun.
The key reasons for our failure on this front is generally a lack of creativity and perseverance on our end to utilize the right ingredients that spark engagement for our readers. A few little changes can make all of the difference in the world.
Useful read and reminder of what to look at. 7/10
Full article: http://marketingland.com/14-reasons-no-one-talks-to-you-on-facebook-13660 Via Robin Good
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Building a Facebook presence?... be sure you take note of these tips that most people screw up!
SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked. Thanks for this effective tactics.
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