Latest Social Media News

This piece was written by Nikol Murphy for Curatti on the power of Google Plus Hangouts on Air an how you can leverage this in your business.

Here's the good news........

Nikol says::

What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan,  having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?

Email and blogs remain important but Google+ Hangouts on air are more powerful.

Here are a few of the many gems from this dynamite piece:

Google+ Hangouts are a video call for up to 10 people total, or just yourself. This includes the guest. It is a free service. At minimum you need a phone to participate.

Google+ Hangouts On Air broadcast your video call live via the web and your YouTube channel. Then it records and stores it.

When you broadcast your Hangout on Air, your viewers have a “TV like” experience. They are also able to post comments under their view of the video. This is so powerful!

Now instead of talking at the TV, you can talk with the TV! Participants inside the hangout can answer questions and react to comments live! For free! Essentially, you have a TV truck inside your computer now.

Why is this better than any other platform?

You do not have to get the audience to commit to you before sending out your message! They can watch your hangout and ingest the message without ever signing up for something. Here is your foot in the door.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/1aIdxxN]

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Insightful article of how you can map and manage the influence within your business ecosystem.

Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.

The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.

Here's what you need to know:

Search is one of the first places where buyers start.

According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.

But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.

Here's something you need to do:

Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report

Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.

The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.

There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.

I have highlighted a few that caught my attention:

Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.

Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://selnd.com/16vN3SR]