Latest Social Media News

Favorite About Us pages shares an e-commerce master class video on how to create a great About Us page and asks for your favorite About Us Pages examples.

Great About Us Pages:

* Tell A Story.
* Share Values

* Outline a Movement

* Help Build Community

Share your favorite about us pages in reactions (on Scoop.it), comments on the Curagmai post or email martin(at)Curagami.com.
Thanks, Marty  

Via Martin (Marty) Smith

Kelly's Community
@Kelly Hungerford is my friend even though we've never met. Kelly is also one of the best online community developers in the world something she proved working with one of my favorite "get more, do less" tools – Paper.li.  So we couldn't help but lay down a riff embedded within her great Why Your Business Needs Community post. 

Via Martin (Marty) Smith

Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?

 

This Haiku Deck shares tips on how to make your content marketing "binge friendly". 

Via Martin (Marty) Smith

Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found:

* Critical that a new tool create community. 
* Haiku Deck demonstrates this idea with their feature gallery:
http://www.haikudeck.com/gallery/featured and Scoop.it with their posting wall. 
* Community must scale in size and diversity. 
* Diversity creates community "intelligence".
* Community intelligence helps monetize. 
* Money helps create new tools. 
* New tools help build community faster. 
and so on creating a positive virtual cycle. 

Tools can solve a problem like Haiku Deck (easy access to creative commons), plant a flag on an emerging trend (Scoop.it and Paper.li) and mashup scaled systems such as ZipCar.com.  

Via Martin (Marty) Smith

Great tips for how to make sure your images arrest and develop on Facebook. 

Great example of what works here from Coffee-mate. Tips include:

* Put Call To Actions In The Image. 
* Add a little competition into the mix (where you win either way). 
* Always take time to create IMAGE and text.

* CTA simple and clear. 
* Make sure real time feedback is in the mix (rich get richer). 

We live in visual times. Make sure your Facebook visuals arrest and develop. 

Via Martin (Marty) Smith

After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ;) in a matter of days I learned 5 valuable "New Ecommerce" lessons including:

1. Everyone Should Have A Store.

2. Stores Are Easy.

3. Stores Are Visual.

4. Stores Tell Stories.

5. Stores Are Fun.

Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).  

Via Martin (Marty) Smith

Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble.

Diversification is the key to online marketing success. This post is about 3 Giant Steps to creating your own Internet marketing destiny. Following these steps mean Google's moves will hurt less.

If you've just been tagged with a traffic penalty don't rush out and start changing things. Organic change is needed, but you should do so with a plan.

BUT, you can double down on PPC, up your email marketing fequency and increase social. Those moves may close the gap left by a Google algorithm change while you begin to remove links (with RemoveEM.com) and do the other things that will get your Google train back on track.

Here is the piece about how to diversify your traffic sources and build your list:
https://plus.google.com/u/0/102639884404823294558/posts/Maf8cEcEBGu

Via Martin (Marty) Smith

Future of Content Marketing For Online Merchants
Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?

This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:

• Find 3 – 5 content groups that interest your visitors.
• Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
• Curate content from trusted sources such as brands, manufacturers and even competitors.
• Automate at least one of your content groups with feeds.
• Find and nurture free visual media sources such as Haiku Deck.

 
Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:

http://www.curagami.com/ecommerce/magazine-ing-content-5-tips/?v=7516fd43adaa  

Via Martin (Marty) Smith

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.

 

Via Martin (Marty) Smith

What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.

 

Note
This post is a response to Your Guide To Conent Curation for SEO by @jaysondemers (Jayson DeMers) for Search Engine Journal. Jayson's post is dissonat to my content curation experience in several important ways.

Your Guide To Content Curation For SEO is brilliant, includes orginal thinking and cagegorization I haven't thought of or about and gets more right than wrong.

That said, it felt important to sit on the ground and discuss where my content curation experience over the last three years differs from Jayson's declarations.

 

I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M

Via Martin (Marty) Smith

Here are the content marketing tips for #startups and #smbs shared in this post:

1. Create content before, during and after events.

2. Support great posts about you by writing about them.

3. Don't SELL, CURATE instead.

4. Create content with an eye toward what you want.

5. Tools matter.

http://scenttrail.blogspot.com/2013/11/5-quick-easy-content-marketing-tips.html ;

Via Martin (Marty) Smith

Content curation: tools to help you find and share great content from other people alongside your own content.

Via Robin Good

An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Gregg Breward