I took a big breath and my finger paused over the send button.I was just about to send an email to 14,682 subscribers. Most of whom were not going to remember me or ever subscribing to my websit.e
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Martin (Marty) Smith's curator insight,
August 20, 2015 11:50 AM
Guest Posts and SEO Truth The easy answer is, because guest posting for the sake of increasing marketing metrics doesn’t work. * Early majority moves in and SCRUMS the tactic to death. * Efficacy is reduced to zero. "With such a deluge of content, marketers are scrambling for ways to stand out. Make content shorter! Bite-sized is the way to go! Time to bring in the long-form! Pack in the videos and photos!"
Neil Ferree's comment,
August 20, 2015 5:16 PM
I said it in February 2012 and I'll say it again (with gusto) Social Shares the New SEO http://goo.gl/zMhTr6
Jeff Domansky's curator insight,
August 3, 2015 2:44 AM
Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....
Jeff Domansky's curator insight,
June 20, 2015 1:40 AM
The splintering of media, social networks and digital disruption has made a marketing platform vital. Jeff Bullas provides an excellent overview and shares 10 top digital marketing automation tools. Recommended reading. 9/10
olbow's curator insight,
September 6, 2013 12:04 PM
good effects on plusses. * recommended posts on the streams * recommended posts are shown to your circles, but can also be shown to your extended circles * CTA to add the person to your circle * last but not least, the posts plussed by your circels will score better in your google search result => more than ever, googleplus tries to put people that don't know each other in contact and that's what I love with them compared to Facebook, the simple notion of circle instead of friend : you "connect" instead of "friend"
Martin (Marty) Smith's curator insight,
January 16, 2014 9:40 AM
Disruptive & Exploding Content Curation
Tagmotion's curator insight,
January 15, 2014 6:33 PM
Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by opening up highlights (within programs) for sharing..
Martin (Marty) Smith's curator insight,
December 30, 2013 11:24 PM
Have you noticed a trend toward calling everything the "new SEO"? I'm guilty too with my Storytelling Is The New SEO deck on Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ). We are wrestling with what the absence of so much busy work creates. "Search Marketing Integration merges the world of marketing with keyword themes and link building to get soaring organic visibility and better ROI. SMI is all about effective use of cross-departmental initiatives. In short, success in an SEO campaign will no longer come from the irrelevant and redundant tactics. The caliber to integrate SEO with the marketing initiatives (branding, press releases, events, products, etc.) of an organization will measure true SEO success." Not sure about the "soaring" part, but I know any website I manage makes more money with a Phil Buckley or a Bill Ross along for discussions about "blue oceans", keywords and content.
Agnipravo Sengupta's comment,
January 1, 2014 12:38 AM
I read an interview of Rand Fishkin where he pointed out that SEO should not remain as an independent sector. It should play a greater role by taking active part in every other sectors of an organization and act as a "layer" over them.
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Jeff Domansky's curator insight,
August 10, 2015 11:58 PM
When it comes to website metrics, here's how to measure what matters.
Brian Chaulk's curator insight,
August 2, 2015 1:55 PM
If you struggle to price your products and services, this post is perfect for you.
I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you?
Julio Cesar Palacio Valencia.'s curator insight,
August 8, 2015 8:51 AM
If you struggle to price your products and services, this post is perfect for you.
I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you?
Baptiste Poirat's curator insight,
June 8, 2015 5:03 AM
Quelles métriques évaluer dans sa stratégie de prospection digitale ?
Ron Sela's curator insight,
September 8, 2013 8:14 AM
Social Influencer Sites: How Relevant Are They?
Lynn O'Connell for O'Connell Meier's curator insight,
February 3, 2014 4:08 AM
My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.
Beckie Epke's curator insight,
May 14, 2014 1:27 AM
Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry. People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome.
malek's curator insight,
January 15, 2014 11:00 AM
It's the singer, not the song. Thrilling article about match the hatch for your content
malek's curator insight,
December 16, 2013 10:09 AM
Interesting is the notion of crowdfunding as a new marketing channel |