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So, you’re running your inbound marketing, great. But how do you know what’s working? Use these 4 Key Metrics to measure and learn what works, what content gets the best results, the most valuable links, the most new user signups - and start showing your boss the impact you’re making! Via Pantelis Chiotellis, Ivo Nový 
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This post shares how to use social media follower numbers to calculate marketing response. I created a model to determine if we have enough social support to achieve our BIG #curecancer goals on launch of CureCancerStarter.org (http://www.curecancerstarter.org) in October. Via Martin (Marty) Smith
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So you've got what you think is a relatively successful social media campaign going – but how do you know? What statistics do you go by? Simply having a Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
March 20, 2013 3:33 AM
Great free tools I'd never heard of on this Business 2 Community post. |
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#returnonhashtags Show me what I’m getting from my hashtags Show me which tags got me > real results, not this #tripe! > Via OsakaSaul
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Financial KPIs and metrics are the ultimate measure of your organization's performance, whether your business is small or large. These are the measurements your stockholders, potential investors, and customers will use when assessing the performance of your business. That's why these financial metrics are an integral part of any executive or enterprise dashboard. By providing decision-makers with the right data, they can direct business initiatives more confidently to improve the performance and profitability of the entire organization.
To help get you started on your executive dashboard, we've put together a list of the top 10 financial ratios and metrics your business should monitor. Via Martin Gysler
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By Kent LEWIS
There are a host of issues created by meaningless metrics, which include but are not limited to: wasting time, wasting money, and making bad decisions based on inaccurate, incomplete, or incomprehensible data.
More depressing than being easily gamed by humans is the fact that Klout scores have been vulnerable to manipulation by robots and related tools. As such, it's dangerous when companies use it to make decisions, from hiring to assessing the "influence" of fans and rewarding (or ignoring) them accordingly.
The fix: Take Klout with grain of salt and a shot of tequila. To get the most value from Klout, focus on trending your score and benchmarking against competitors.
Read more, a MUST: http://www.imediaconnection.com/article_full.aspx?id=33132
Via Gust MEES
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From the original article: "One argument you hear all the time is that Google can’t possibly use something like bounce rate as a ranking signal, because bounce rate is very site-dependent and unreliable by itself. I hear it so often that I wanted to take a moment to say that I don’t buy this argument, for one simple reason.
ANY ranking signal, by itself, is unreliable.
I don’t know a single SEO who would argue that TITLE tags don’t matter, for example, and yet TITLE tags are incredibly easy to manipulate. On-page factors in general can be spammed – that’s why Google added links to the mix. Links can be spammed – that’s why they’re adding social metrics and user metrics..."
What really counts is:
a) Do people click on your site inside the SERPs?
b) How long people dweel on your site before returning to the search engine result page?
"Where these 2 metrics really shine is as a duo.
CTR by itself can easily be manipulated – you can drive up clicks with misleading titles and META descriptions that have little relevance to your landing page.
That kind of manipulation will naturally lead to low dwell time, though. If you artificially drive up CTR and then your site doesn’t fulfill the promise of the snippet, people will go back to the SERPs.
The combo of CTR and dwell time is much more powerful and, with just 2 metrics, removes a lot of quality issues.
If you have both high CTR and high dwell time, you’re almost always going to have a quality, relevant result."
Recommended. 9/10
Full article: http://www.seomoz.org/blog/the-2-user-metrics-that-matter-for-seo Via Robin Good
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Quelles métriques évaluer dans sa stratégie de prospection digitale ?