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Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?
Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.
Platforms such as Twitter, Facebook and LinkedIn are staking their claim, too – U.S. social media ad revenues are expected to reach $11 billion by 2017. This visual from WebDAM looks at 25 statistics that will drive the face of mobile marketing....
Via Jeff Domansky, Rami Kantari
The march to mobile marketing is relentless and here are 25 mobile stats you need to know.
The article The State of Mobile Content Marketing is an article about how communication is rapidly changing. It states how consumers are flooded with different forms of technology that provide social connectivity. The article addresses that content marketing through mobile technology is becoming very important. There are several current and forecasted statistics with regards to mobile technology. It is stated that: “By 2016, nearly 80% of the US population will use mobile phones.” This statistic suggests the importance of utilizing mobile marketing. The article also gets into statistics of when people use their phones and computers, and it states that: “97% of 18-29 year olds use text messaging”. This data shows that the time of day, and the method of reaching out to consumers are important in the marketing strategy.
It is interesting to see how many people are using (and expected to use) mobile technology. Therefore, the marketing strategy through mobile devices is an excellent idea. The only problem is getting people to actually acknowledge the ads. I think the key here is to create aesthetic and non-annoying ads that are segmented to the proper audiences. The filtering process can be formulated based on search and download history of mobile device users.
-Jeff G.