A while ago, someone asked me the following question: If I promote others, especially my competitors, on social media, won't this do my brand a disservice? Let me answer with a personal story.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Your new post is loading...
Your new post is loading...
craig daniels's curator insight,
May 7, 2013 9:42 AM
What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you. Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success. Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems. Step 1: Understanding the truth about your competition Step 2: Engagement is good, but viral is better Step 3: Understanding what it means to “go viral" Step 4: Creating content with a viral coefficient above 1 Step 5: Decreasing viral cycle time Step 6: The limitations of virality and the importance of audience. Step 7: Considerations for fractal virality Take this with you: Be Willing To Fail |
|